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I am Kirtee

Innovative and empathetic designer with a passion for creating meaningful user experiences

I have worked on D2C and B2B Digital products ranging from digital health clinics to home interior project management tools. 
I am passionate about designing impactful products that ease people's lives. My focus on user-centred design enables me to create intuitive and engaging experiences that meet both business objectives and user needs.

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Currently, exploring UI patterns, studying Design System and hunting my next vacation spot.

Accolades from Colleagues

I would highly recommend Kirtee for any UX/UI projects. She possesses an exceptional skillset and has a strong background in user experience design. Her expertise in creating intuitive, user-friendly interfaces is unparalleled and she consistently prioritises user needs and behaviours in her work.

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One of the things I appreciate most about Kirtee is her commitment to continuous learning. She is always seeking out new knowledge and staying up-to-date with the latest design trends and technologies. This dedication to learning has allowed her to consistently deliver innovative and effective design solutions.

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Vicky Jesuraj

Product Design Lead, Livspace

Throughout our time working together, Kirtee has impressed me with her quick learning abilities and enthusiastic approach. She has a natural talent for understanding users' needs and translating them into elegant designs.
Her ability to iterate quickly, collaborative spirit and positive attitude make her
a pleasure to work with. I have no doubt that Kirtee will continue to excel in her design career and would make a valuable addition to any team.

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Vinay Kumar

Sr. Product Designer, Livspace

Skills

UI Design
Interaction Design
Design Systems
UX Design
Visual Design

Prototyping
Wireframing
User Testing
User Flows
Branding

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Work History

HDFC Bank

May 2023 - Present
Mumbai, India

Sr. Product Designer

  • Leading initiatives to digitise offline banking experiences, collaborating with stakeholders to elevate the banking experience through meaningful enhancements (launching in Jan 2024)

  • Collaborating with designers to make HDFC’s investment management tool for millions of users (launching in May 2024)

  • Contributing to HDFC Bank’s Design System to make it scalable

Livspace

June 2022 - March 2023

Bangalore, India

Product Designer

  • Conducted user research to identify key features for enhancing user experience in the Trackpad app and web tool

  • Collaborated with cross-functional teams to develop and implement feature enhancements aligned with product vision and business objectives

  • Created rapid prototypes to visualise and iterate on new features, ensuring feasibility and desirability for users

  • Conducted user testing and feedback analysis to gather feedback and improve overall Trackpad experience

  • Revamped the Order Management System product for internal users, streamlining operations by identifying pain points 
and designing new workflows.

Mosaic Wellness Pvt. Ltd.

July 2021 - June 2022

Mumbai, India

Product Designer

  • Translated complex product requirements into intuitive user experiences for digital-first health clinics, ManMatters, BeBodywise, and LittleJoys

  • Facilitated the product vision by wireframing and prototyping user experiences, ensuring that the product design aligned with business objectives and user needs

  • Played a crucial role in the core team responsible for product revamps, design systems and processes, and an interactive component library, resulting in improved design consistency and efficiency

  • Improved key experiences for ManMatters and BeBodywise, such as product detail pages, checkout flows, and introducing new app features, through collaboration with cross-functional teams and gathering user feedback

  • Ensured that the product design was both visually appealing and functional, resulting in enhanced user engagement and satisfaction for the digital-first health clinics

Various Advertising Agencies

January 2015 - July 2021

Mumbai, India

Art Director

  • Directed UI/UX for websites and microsites projects and managed a team of eight designers to ensure timely and 
high-quality project delivery

  • Led digital campaigns by creating engaging and user-centric designs that resonated with the target audience, resulting 
in increased user engagement and conversions

  • Actively participated in pitching process, contributing creative ideas to secure new business opportunities

  • Collaborated with the Art Head to plan and execute a passion project initiative called 'Design Lab,' providing the team 
with a space to work on innovative design-first projects and upskill themselves

  • Fostered a culture of innovation and creativity by encouraging the team to experiment with new design techniques and explore new design trends, resulting in improved design quality and increased client satisfaction.

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