Needl.ai Illustrations
Needl, the AI-powered platform that unifies all user’s unstructured data. Fun character style showcases the brand values. For pitch I created modern character illustrations and animations for brand communications.
My Role
Art Director
Team
Kirtee (AD), Chiranjeev (Art Supervisor)
Timeline
1 Week
Skills / Tools
Character Design, Team Lead, Adobe Illustrator
Needl is a cloud-based AI platform that offers a single unified view of all unstructured data along with a host of data processing and collaboration services.The objective was to launch Needl on social media platforms and create a unique character style to convey the brand's personality, values, and offerings.
We designed a fun yet professional character style to represent the brand's values of efficiency, innovation, and intelligence.
We created different illustrations and animations featuring Needl to showcase the platform's features and benefits, resulting in successful social media engagement and increased traffic to the platform. It helped establish the brand's identity and communicate it’s values effectively.
